Who Killed Social Media Marketing?

Nobody:  "Social Media Marketing is not dead, your strategy is." - Kevin Mesiab

So What Gives?

There's a lot of grumbling from the blog pundits about how Social Media Marketing is dead.  Even the so called "Social Media Mavins" and the "Marketing Gurus" are espousing an end to the 'hay days' of Twitter, Facebook, Social Bookmarking for marketing exposure.

They're Dead Wrong.

The days of massive conversions by spamming tweets, dm's and other nefarious tricks are dead.  But any marketing strategy that relied on this kind of "spray and pray" were dead before they started. 

So Adjust Your Strategy

I recently interviewed Jordan Kasteler from BlueGlass Interactive, Inc for Jounce.com.  Jordan is an expert in delivering high value, high ROI deployments utilizing Social Media Networks, the right way.  

Watch this quick interview and learn how to CPR your failing campaigns back to life.

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Frequently we're called upon to contact potential partners.  Here are a few tips I've learned over the years that has proven extremely effective for getting what you want:

1.) Focus on them first

Beak down bariers.  The first paragraph or two should never mention what you need.  People care about themselves and their endeavors.  Talk about things you respect about them or their accomplishmentst.  Be genuine.  Don't fake it.

2.) Keep It Short

Never make the letter or email longer than 5 paragraphs, or 1500 words.  Most people are too busy to read a novel of an email. 

3.) Break paragraphs frequently

Partitioned information is consumed in small chunks.  This ensures your email gets read, even if its skimmed.

4.) What's In It For Them?

End the letter by focusing on how helping you benefits them in some way.  This must be genuine value and presented to them that way.  Do it with humility not expectation.

I have applied these simple techniques to thousands of partner discussions with tremendous success.  Practice these steps with every email you write until it becomes habit.  You will find that your contacts are more open and receptive to your desires.

Your Experience

Got some tricks of your own? Let's here what has worked (or not) for you.