Get Ready To Put In Some Hours On This Antiquated Testing Process

Or Do It The Easy Way

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Thanks to the internet, deep market and behavior analysis has become a mandatory factor in spending your ad budget.  Traditionally, print, TV and billboard advertising has lacked this feedback loop.

Regan National Advertising is attempting to prove the effectiveness of billboard advertising, by running these billboards and then re-surveying residents from these areas.  

Interestingly, only 1.3% of randomly surveyed residents were able to correctly answer the question, "What was the first word spoken on the moon?"  Regan believes that after running these billboards, another random survey will prove a higher percentage of correct answers, while a control city will remain the same.

If a higher percentage of people answer correctly, Regan can leverage its findings to re-ignite the billboard advertising market.

I've seen these billboards all over Salt Lake City lately.  They were brought to my attention by my business partner, Tyson Quick.

Read more about this clever experiment that helps add tangible metrics to an advertising medium with a traditionally fuzzy ROI.

The Graduates Guide To Writing For Profit.

A definitive guide on how to connect, convert and profit.

Ad Copy is so important, it can literally make or break your business

What Makes Good Copy?

That’s a scary question to answer for most, and rightly so.As business owners, we have to be concerned with the bottom line and the bottom line is, 'does it sell?'

That simple test is the sole measure for what makes “good” copy. 

Who Can Do It? You can, and here's how.

I am in no way a professional copywriter. In fact, I'm not even that good of a writer.  I am however, mostly coherent and able to at least follow basic instruction.

This has proven a sufficient amount of talent to craft ad copy earning millions of dollars in revenue.

Here are four simple rules that have served me well over the years.

1.) Nail The Title Or Quit Now.

Your headline should be so compelling, I absolutely have to at least skim this thing.  You've got 3 seconds to convince me.  This is the single most important part .  

3.) Forget Your Features.

I could care less about your laser guided titanium shaving technology, tell my face will be so smooth women will flock to me.  

Your tooth paste has rainbow crystals?  Tell me I'll have whiter teeth.

Switch your feature list into a benefits list.  Seriously.

4.) The Fabled Hammer Line

As a consumer, for every non entertainment dollar I spend, I expect a return equal to or greater than my dollar.  

Your copy should clearly identify the real ROI I will benefit from.

-Original written April 28, 2008. By: Kevin Mesiab

Who Killed Social Media Marketing?

Nobody:  "Social Media Marketing is not dead, your strategy is." - Kevin Mesiab

So What Gives?

There's a lot of grumbling from the blog pundits about how Social Media Marketing is dead.  Even the so called "Social Media Mavins" and the "Marketing Gurus" are espousing an end to the 'hay days' of Twitter, Facebook, Social Bookmarking for marketing exposure.

They're Dead Wrong.

The days of massive conversions by spamming tweets, dm's and other nefarious tricks are dead.  But any marketing strategy that relied on this kind of "spray and pray" were dead before they started. 

So Adjust Your Strategy

I recently interviewed Jordan Kasteler from BlueGlass Interactive, Inc for Jounce.com.  Jordan is an expert in delivering high value, high ROI deployments utilizing Social Media Networks, the right way.  

Watch this quick interview and learn how to CPR your failing campaigns back to life.

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Frequently we're called upon to contact potential partners.  Here are a few tips I've learned over the years that has proven extremely effective for getting what you want:

1.) Focus on them first

Beak down bariers.  The first paragraph or two should never mention what you need.  People care about themselves and their endeavors.  Talk about things you respect about them or their accomplishmentst.  Be genuine.  Don't fake it.

2.) Keep It Short

Never make the letter or email longer than 5 paragraphs, or 1500 words.  Most people are too busy to read a novel of an email. 

3.) Break paragraphs frequently

Partitioned information is consumed in small chunks.  This ensures your email gets read, even if its skimmed.

4.) What's In It For Them?

End the letter by focusing on how helping you benefits them in some way.  This must be genuine value and presented to them that way.  Do it with humility not expectation.

I have applied these simple techniques to thousands of partner discussions with tremendous success.  Practice these steps with every email you write until it becomes habit.  You will find that your contacts are more open and receptive to your desires.

Your Experience

Got some tricks of your own? Let's here what has worked (or not) for you.