Frequently we're called upon to contact potential partners.  Here are a few tips I've learned over the years that has proven extremely effective for getting what you want:

1.) Focus on them first

Beak down bariers.  The first paragraph or two should never mention what you need.  People care about themselves and their endeavors.  Talk about things you respect about them or their accomplishmentst.  Be genuine.  Don't fake it.

2.) Keep It Short

Never make the letter or email longer than 5 paragraphs, or 1500 words.  Most people are too busy to read a novel of an email. 

3.) Break paragraphs frequently

Partitioned information is consumed in small chunks.  This ensures your email gets read, even if its skimmed.

4.) What's In It For Them?

End the letter by focusing on how helping you benefits them in some way.  This must be genuine value and presented to them that way.  Do it with humility not expectation.

I have applied these simple techniques to thousands of partner discussions with tremendous success.  Practice these steps with every email you write until it becomes habit.  You will find that your contacts are more open and receptive to your desires.

Your Experience

Got some tricks of your own? Let's here what has worked (or not) for you.